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GOLD RIVER, BC (March 7, 2013)— Effective immediately, Skuna Bay Salmon will neutralize carbon emissions from all freight shipments with carbon offsets purchased through Terra Pass. Adopting this policy further advances Skuna Bay’s commitment to protect the environment through responsible stewardship and practices.

“It was important to our Craftsman Farmers that we at Skuna Bay continue to innovate and advance our environmental processes and commitment. A low carbon footprint is one positive way we can do that. As Skuna Bay’s availability expands across North America, it is important to us that we maintain our commitment to ocean-caught freshness while practicing environmental stewardship. Offsetting our freight carbon emissions allows us to grow, service chefs and remain carbon neutral for our freight. We challenge our competitors to do the same.” said Stewart Hawthorn, Head Farmer.

Offsetting will allow Skuna Bay Salmon to continue to maintain a lower carbon footprint than its offshore competitors from Scotland, New Zealand and Chile even as its demand for its Vancouver Island Craft Raised Salmon grows across North America.

“Climate change and carbon emissions are a critical issue to today’s world, and Skuna Bay is committed to finding solutions and continuous innovation,” said Hawthorn. “As Justice Cohen himself found in the Cohen Commission report on the decline of wild sockeye stocks, global warming is the ‘elephant in the room’. Here is something we can do about it.”